Ua hoʻololi nā mea hana ʻelua i kahi hoʻokolohua hāʻule i kahi huahana kaulana loa i hoʻololi i ka ʻoihana moku.
ʻOiai ʻo Howard Fielding ʻōpio e paʻa pono ana i ka mea i hana ʻia e kona makuakāne ma kona mau lima, ʻaʻole ʻo ia i manaʻo e lilo ana kāna hana hou iā ia i mea hoʻoponopono. Ma kona lima e paʻa ana ʻo ia i kahi ʻili pepa i uhi ʻia me nā ʻōhū i piha i ka ea. Ke holo nei kona mau manamana lima ma luna o ke kiʻiʻoniʻoni ʻakaʻaka, ʻaʻole hiki iā ia ke pale aku i ka hoʻowalewale: hoʻomaka ʻo ia i ka popping bubbles – e like me ke koena o ka honua e hana nei mai ia manawa.
No laila, ua lilo ʻo Fielding, ʻo ia ma kahi o 5 mau makahiki i kēlā manawa, i kanaka mua i pop bubble wrap no ka leʻaleʻa. Ua hoʻololi kēia mea hana i ka ʻoihana moku, hoʻomaka i ka makahiki o ka e-commerce, a pale i nā piliona o nā waiwai i hoʻouna ʻia a puni ka honua i kēlā me kēia makahiki.
"Ke hoʻomanaʻo nei au i ka nānā ʻana i kēia mau mea a ʻo koʻu manaʻo ʻo ka ʻomi ʻana iā lākou," wahi a Fielding. "Ua ʻōlelo au ʻo wau ka mea mua i wehe i ka pōpō pulupulu, akā maopopo iaʻu ʻaʻole ʻoiaʻiʻo. Ua hana paha nā poʻe mākua o ka hui o koʻu makuakāne i kēia e hōʻoia i ka maikaʻi. Akā ʻo wau paha ke keiki mua."
Ua hoʻohui ʻo ia me ka ʻakaʻaka, "He mea leʻaleʻa ka paʻi ʻana iā lākou. I kēlā manawa ua ʻoi aku ka nui o nā ʻōpū, no laila ua nui ka walaʻau."
ʻO ka makuakāne o Fielding, ʻo Alfred, i hana i ka pōpō pulupulu me kāna hoa pāʻoihana, ʻo ke kemika Swiss ʻo Marc Chavannes. I ka makahiki 1957, ua hoʻāʻo lākou e hana i kahi pepa kiʻi kiʻi e hoʻopiʻi i ka "Beat Generation." Ua holo lākou i ʻelua ʻāpana o ka pale ʻauʻau plastik ma o kahi mea hoʻopaʻa wela a hoʻomaka ʻia lākou i ka hopena: he kiʻiʻoniʻoni me nā ʻōhū i loko.
Akā naʻe, ʻaʻole i hōʻole loa ka poʻe inventors i ko lākou hemahema. Ua loaʻa iā lākou ka mua o ka nui o nā patent ma nā kaʻina hana a me nā mea hana no ka embossing a me nā mea laminating, a laila hoʻomaka e noʻonoʻo i kā lākou hoʻohana: ʻoi aku ma mua o 400 ʻoiaʻiʻo. ʻO kekahi o ia mau mea - ka hoʻoulu ʻana i ka hale kōmaena - ua lawe ʻia mai ka papa kiʻi kiʻi, akā ua hoʻopau ʻia ka kūleʻa e like me ka pepa kiʻi kiʻi. Ua hoʻāʻo ʻia ka huahana i loko o kahi hale ʻōmaʻomaʻo a ʻike ʻia ʻaʻole pono.
No ka hoʻomau ʻana i ka hoʻomohala ʻana i kā lākou huahana maʻamau, ua hoʻokumu ʻo Bubble Wrap brand, Fielding a me Chavannes i ka Sealed Air Corp. Ua hoʻolauna koke ʻo IBM i ka 1401 (i manaʻo ʻia he Model T i ka ʻoihana kamepiula) a makemake ʻo ia i kahi ala e pale ai i nā mea palupalu i ka wā o ka hoʻouna ʻana. E like me kā lākou e ʻōlelo nei, ʻo ke koena ka mōʻaukala.
"ʻO kēia ka pane a IBM i kahi pilikia," wahi a Chad Stevens, ka hope pelekikena o ka hana hou a me ka ʻenekinia no ka hui lawelawe huahana o Sealed Air. "Hiki iā lākou ke hoʻihoʻi maikaʻi i nā kamepiula. Ua wehe kēia i ka puka no nā ʻoihana hou aʻe e hoʻomaka e hoʻohana i ka bubble wrap."
Ua lawe koke nā ʻoihana ʻeke liʻiliʻi i ka ʻenehana hou. No lākou, ʻo ka pulupulu ʻōpala he makana akua. I ka wā ma mua, ʻo ke ala maikaʻi loa e pale aku ai i nā mea i ka wā o ke kaʻa ʻana, ʻo ia ke kāʻei ʻana iā lākou i loko o ka pepa nūhou. He mea ʻino ia no ka mea, ʻānai pinepine ka ʻīnika o nā nūpepa kahiko i ka huahana a me ka poʻe e hana pū ana me ia. Eia kekahi, ʻaʻole ia e hāʻawi i ka pale nui.
I ka ulu ʻana o ka pulupulu i ka kaulana, ua hoʻomaka ʻo Sealed Air e ulu. ʻOkoʻa ka huahana i ke ʻano, ka nui, ka ikaika a me ka mānoanoa e hoʻonui i ka laulā o nā noi: nā ʻōpala nui a me nā liʻiliʻi, nā lau ākea a me nā pōkole, nā ʻōwili nui a pōkole. I kēia manawa, ʻoi aku ka nui o ka poʻe e ʻike nei i ka hauʻoli o ka wehe ʻana i kēlā mau ʻeke piha i ka ea (ʻoiai ʻo Stevens e ʻae nei he "hoʻomaha hoʻomaha").
Eia naʻe, ʻaʻole i loaʻa i ka ʻoihana ka loaʻa kālā. Ua lilo ʻo TJ Dermot Dunphy i Luna Nui ma 1971. Ua kōkua ʻo ia i ka hoʻonui ʻana i nā kūʻai makahiki o ka hui mai $5 miliona i kāna makahiki mua a i $3 biliona ma ka manawa i haʻalele ai ʻo ia i ka hui ma 2000.
"He mea ʻike ʻo Marc Chavannes a ʻo Al Fielding he ʻenekini helu mua," wahi a Dunphy, 86, e hana mau ana i kēlā me kēia lā ma kāna ʻoihana hoʻopukapuka pilikino a me ka hui hoʻokele, ʻo Kildare Enterprises. "Akā, ʻaʻohe o lākou i makemake e hoʻokele i ka ʻoihana.
He mea kālepa ma ke aʻo ʻana, ua kōkua ʻo Dunphy iā Sealed Air e hoʻopaʻa i kāna mau hana a hoʻololi i kāna waihona huahana. Ua hoʻonui ʻo ia i ka brand i ka ʻoihana wai ʻauʻau. Ua kaulana loa nā uhi ʻauʻau Bubble wrap i nā makahiki i hala iho nei. Loaʻa i ka poʻi nā ʻeke ea nui e kōkua i ka hoʻopaʻa ʻana i nā kukuna o ka lā a mālama i ka wela, no laila e mahana ka wai loko me ka ʻole o ka popping ʻana i nā ʻōpū o ka ea. Ua kūʻai aku ka hui i ka laina.
ʻO ka wahine a Howard Fielding, ʻo Barbara Hampton, he loea ʻike patent, ua wikiwiki e kuhikuhi i ka ʻae ʻana o nā patent i kona makuahōnōwai kāne a me kāna hoa hana i kā lākou hana. I ka huina, ua loaʻa iā lākou ʻeono mau patent ma ka bubble wrap, ʻo ka hapa nui o ia mau mea e pili ana i ke kaʻina hana o ka embossing a me ka laminating plastic, a me nā lako pono. ʻO ka ʻoiaʻiʻo, ua loaʻa mua iā Marc Chavannes ʻelua mau patent no nā kiʻi ʻoniʻoni thermoplastic, akā ʻaʻole paha ʻo ia i popping bubbles i ka noʻonoʻo i kēlā manawa. "Hāʻawi nā patent i kahi manawa no ka poʻe hana e uku ʻia no kā lākou mau manaʻo," wahi a Hampton.
I kēia lā, ʻo Sealed Air kahi hui Fortune 500 me 2017 kūʻai o $ 4.5 biliona, 15,000 mau limahana a lawelawe i nā mea kūʻai aku ma 122 mau ʻāina. Hoʻokumu mua ʻia ma New Jersey, ua hoʻoneʻe ka hui i kona keʻena poʻo honua i North Carolina i 2016. Hana a kūʻai aku ka hui i nā ʻano huahana like ʻole, me Cryovac, kahi ʻilika lahilahi i hoʻohana ʻia no ka hoʻopili ʻana i nā meaʻai a me nā huahana ʻē aʻe. Hāʻawi pū ʻo Sealed Air i ka ʻeke pahu hau ʻole no ka hoʻouna ʻana i nā mea kūʻai aku.
"He mana inflatable ia," wahi a Stevens. "Ma kahi o nā ʻōwili ea nui, ke kūʻai aku nei mākou i nā ʻōwili kiʻiʻoniʻoni paʻa me kahi mīkini e hoʻohui i ka ea e like me ka mea e pono ai. ʻOi aku ka maikaʻi."
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Ka manawa hoʻouna: Oct-05-2024