Ua hoʻolilo nā mea hana ʻelua i kahi hoʻokolohua i kūleʻa ʻole i huahana kaulana loa i hoʻololi i ka ʻoihana hoʻouna.
ʻOiai ʻo Howard Fielding ʻōpio e paʻa pono ana i ka mea hana kupanaha a kona makuakāne i loko o kona mau lima, ʻaʻole ʻo ia i ʻike e lilo kāna hana aʻe i mea hoʻokumu i nā ʻano. Ma kona lima ua paʻa ʻo ia i kahi pepa plastik i uhi ʻia me nā pehu i piha i ka ea. Ke holo nei me kona mau manamana lima ma luna o ke kiʻiʻoniʻoni ʻakaʻaka, ʻaʻole hiki iā ia ke pale aku i ka hoʻowalewale: hoʻomaka ʻo ia e hoʻopuka i nā pehu - e like me ka hana a ke koena o ka honua mai ia manawa.
No laila, ʻo Fielding, he 5 ona makahiki i ia manawa, ʻo ia ke kanaka mua i hoʻopuka i ka ʻōwili pehu no ka leʻaleʻa wale nō. Ua hoʻololi kēia mea i hana ʻia i ka ʻoihana hoʻouna moku, hoʻolauna i ke au o ke kālepa uila, a pale i nā piliona o nā waiwai i hoʻouna ʻia a puni ka honua i kēlā me kēia makahiki.
"Ke hoʻomanaʻo nei au i ka nānā ʻana i kēia mau mea a ʻo koʻu manaʻo maoli ka ʻomi ʻana iā lākou," wahi a Fielding. "Ua ʻōlelo wau ʻo wau ka mea mua i wehe i ka ʻōwili pehu, akā ke maopopo nei iaʻu ʻaʻole ia he ʻoiaʻiʻo. Ua hana paha nā mākua o ka hui o koʻu makuakāne i kēia e hōʻoia i ka maikaʻi. Akā, ʻo wau paha ke keiki mua."
Ua hoʻohui ʻo ia me ka ʻakaʻaka, "He mea leʻaleʻa ka hoʻokuʻi ʻana iā lākou. I kēlā manawa, ua nui aʻe nā pehu, no laila ua nui ko lākou walaʻau."
Ua hana ʻo Alfred, ka makuakāne o Fielding, i ka ʻōwili pehu me kāna hoa ʻoihana, ka mea kemika Swiss ʻo Marc Chavannes. I ka makahiki 1957, ua hoʻāʻo lākou e hana i kahi pepa paia i hoʻopili ʻia e hoʻopiʻi i ka "Beat Generation" hou. Ua holo lākou i ʻelua ʻāpana pale ʻauʻau plastik ma o kahi mea sila wela a ua hoka mua lākou i ka hopena: he kiʻiʻoniʻoni me nā pehu i loko.
Eia naʻe, ʻaʻole i hōʻole loa nā mea hana i ko lākou hāʻule ʻana. Ua loaʻa iā lākou ka mua o nā palapala Sila Nui he nui ma nā kaʻina hana a me nā lako no nā mea embossing a me ka laminating, a laila hoʻomaka e noʻonoʻo e pili ana i kā lākou hoʻohana: ʻoi aku ma mua o 400. ʻO kekahi o lākou - ka insulation hale kōmahana - ua lawe ʻia mai ka papa kiʻi, akā ua pau ka holomua e like me ka pepa paia textured. Ua hoʻāʻo ʻia ka huahana i loko o kahi hale kōmahana a ua ʻike ʻia he pono ʻole.
No ka hoʻomau ʻana i ka hoʻomohala ʻana i kā lākou huahana ʻokoʻa, ua hoʻokumu ka brand Bubble Wrap, ʻo Fielding lāua ʻo Chavannes iā Sealed Air Corp. i ka makahiki 1960. ʻO ka makahiki aʻe wale nō i hoʻoholo ai lākou e hoʻohana iā ia ma ke ʻano he mea hoʻopili a ua holomua. Ua hoʻolauna koke ʻo IBM i ka 1401 (i manaʻo ʻia he Model T i ka ʻoihana kamepiula) a pono i kahi ala e pale ai i nā lako palupalu i ka wā o ka hoʻouna ʻana. E like me kā lākou e ʻōlelo nei, ʻo ke koena he mōʻaukala.
"ʻO kēia ka pane a IBM i kahi pilikia," wahi a Chad Stevens, hope pelekikena o ka hana hou a me ka ʻenekinia no ka hui lawelawe huahana a Sealed Air. "Hiki iā lākou ke hoʻihoʻi i nā kamepiula me ka palekana. Ua wehe kēia i ka puka no nā ʻoihana he nui e hoʻomaka e hoʻohana i ka ʻōwili pehu."
Ua hoʻohana koke nā ʻoihana hoʻopili liʻiliʻi i ka ʻenehana hou. No lākou, he makana maikaʻi ka ʻōwili pehu. I ka wā ma mua, ʻo ke ala maikaʻi loa e pale ai i nā mea i ka wā o ka lawe ʻana, ʻo ia ke kāʻei ʻana iā lākou i loko o ka pepa nūpepa i ʻāwili ʻia. He mea haumia ia no ka mea, pinepine ka ʻīnika mai nā nūpepa kahiko e hamo i ka huahana a me ka poʻe e hana pū ana me ia. Eia kekahi, ʻaʻole ia e hāʻawi maoli i ka pale nui.
I ka ulu ʻana o ka ʻōwili pehu i ke kaulana, ua hoʻomaka ka hoʻomohala ʻana o Sealed Air. ʻOkoʻa ke ʻano o ka huahana, ka nui, ka ikaika a me ka mānoanoa e hoʻonui i ka laulā o nā noi: nā pehu nui a me nā pehu liʻiliʻi, nā pepa ākea a me nā pepa pōkole, nā ʻōwili nui a me nā ʻōwili pōkole. I kēia manawa, ke ʻike nei ka poʻe he nui i ka hauʻoli o ka wehe ʻana i kēlā mau ʻeke piha i ka ea (ʻoiai ʻo Stevens e ʻae nei he "mea hoʻomaha kaumaha").
Eia nō naʻe, ʻaʻole i loaʻa ka waiwai o ka ʻoihana. Ua lilo ʻo TJ Dermot Dunphy i CEO i ka makahiki 1971. Ua kōkua ʻo ia i ka hoʻonui ʻana i nā kūʻai makahiki o ka ʻoihana mai $5 miliona i kona makahiki mua a i $3 biliona i ka manawa i haʻalele ai ʻo ia i ka ʻoihana i ka makahiki 2000.
"He kanaka ʻike maka ʻo Marc Chavannes a he ʻenekinia kiʻekiʻe ʻo Al Fielding," wahi a Dunphy, 86, e hana mau nei i kēlā me kēia lā ma kāna ʻoihana hoʻopukapuka pilikino a me ka hoʻokele, ʻo Kildare Enterprises. "Akā, ʻaʻohe o lāua i makemake e hoʻokele i ka ʻoihana. Makemake wale lāua e hana ma kā lāua mea i hana ai."
He mea kālepa ma ke aʻo ʻana, ua kōkua ʻo Dunphy iā Sealed Air e hoʻopaʻa i kāna mau hana a hoʻololi i kāna waihona huahana. Ua hoʻonui ʻo ia i ka brand i loko o ka ʻoihana loko ʻauʻau. Ua lilo nā uhi loko ʻauʻau pehu i mea kaulana loa i nā makahiki i hala iho nei. Loaʻa i ka uhi nā ʻeke ea nui e kōkua ai i ka hoʻopaʻa ʻana i nā kukuna lā a mālama i ka wela, no laila e mahana ka wai loko me ka ʻole o ka pahū ʻana i nā pehu ea. Ua kūʻai hope aku ka hui i ka laina.
Ua kuhikuhi koke aku ka wahine a Howard Fielding, ʻo Barbara Hampton, he loea ʻike palapala Sila Nui, pehea e ʻae ai nā palapala Sila Nui i kona makuahōnōwai kāne a me kāna hoa hana e hana i kā lāua hana. I ka huina, ua loaʻa iā lākou ʻeono mau palapala Sila Nui ma ka ʻōwili pehu, ʻo ka hapa nui o ia mau mea e pili ana i ke kaʻina hana o ka embossing a me ka laminating plastic, a me nā lako pono. ʻOiaʻiʻo, ua loaʻa mua iā Marc Chavannes ʻelua mau palapala Sila Nui no nā kiʻiʻoniʻoni thermoplastic, akā ʻaʻole paha ʻo ia i manaʻo i nā pehu popping i kēlā manawa. "Hāʻawi nā palapala Sila Nui i kahi manawa kūpono no ka poʻe hana e uku ʻia no ko lākou mau manaʻo," wahi a Hampton.
I kēia lā, ʻo Sealed Air kahi hui Fortune 500 me nā kūʻai aku o 2017 he $4.5 biliona, 15,000 mau limahana a lawelawe i nā mea kūʻai aku ma 122 mau ʻāina. Ma New Jersey i hoʻokumu mua ʻia, ua hoʻoneʻe ka hui i kona keʻena nui honua i North Carolina i ka makahiki 2016. Hana a kūʻai aku ka hui i nā ʻano huahana like ʻole, me Cryovac, kahi plastik lahilahi i hoʻohana ʻia e hoʻopili i ka meaʻai a me nā huahana ʻē aʻe. Hāʻawi pū ʻo Sealed Air i ka hoʻopili pehu airless no ka hoʻouna ʻana i nā mea kūʻai aku me ke kumu kūʻai haʻahaʻa.
"He mana hoʻopūpū ia," wahi a Stevens. "Ma kahi o nā ʻōwili ea nui, kūʻai aku mākou i nā ʻōwili kiʻiʻoniʻoni i wahī paʻa ʻia me kahi mīkini e hoʻohui i ka ea e like me ka mea e pono ai. ʻOi aku ka maikaʻi o ia."
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Ka manawa hoʻouna: ʻOkakopa-05-2024